Google Business Profile Optimization
Essential Setup Checklist
- • ☐ Claim and verify your Google Business Profile
- • ☐ Complete all business information fields (100% completion)
- • ☐ Add accurate business name, address, phone number (NAP)
- • ☐ Select the most specific business categories
- • ☐ Write compelling business description with keywords
- • ☐ Add business hours including holidays
- • ☐ Upload high-quality cover photo (1024x575px)
- • ☐ Add logo and additional photos (minimum 10)
- • ☐ Include interior, exterior, team, and product photos
- • ☐ Add services/products with descriptions
Advanced Google Business Profile Features
Regular Updates
- • ☐ Post weekly Google Business updates
- • ☐ Share events and promotions
- • ☐ Add new photos monthly
- • ☐ Respond to Q&A section
Review Management
- • ☐ Respond to all reviews within 24 hours
- • ☐ Encourage satisfied customers to leave reviews
- • ☐ Address negative reviews professionally
- • ☐ Include keywords in review responses
On-Page Local SEO
Title Tags and Meta Descriptions
- • ☐ Include primary keyword + location in title tags
- • ☐ Keep titles under 60 characters
- • ☐ Write unique titles for each page
- • ☐ Add location-specific meta descriptions
- • ☐ Include call-to-action in descriptions
- • ☐ Optimize homepage for "[service] + [city]"
Content Optimization
- • ☐ Create location-specific landing pages
- • ☐ Include NAP on every page (footer/header)
- • ☐ Add local keywords naturally in content
- • ☐ Create "Areas We Serve" page
- • ☐ Include local landmarks and neighborhoods
- • ☐ Add schema markup (LocalBusiness)
- • ☐ Optimize images with local alt text
Local Citations and Directories
Major Directory Listings
- • ☐ Yelp business listing (complete profile)
- • ☐ Apple Maps / Apple Business Connect
- • ☐ Bing Places for Business
- • ☐ Yahoo Local Listings
- • ☐ Facebook Business Page
- • ☐ Better Business Bureau (if applicable)
- • ☐ Chamber of Commerce listing
NAP Consistency Check
Ensure your Name, Address, Phone number are identical across all platforms:
- • ☐ Exact same business name format
- • ☐ Consistent address formatting
- • ☐ Same phone number everywhere
- • ☐ Consistent website URL
Local Link Building
Local Partnership Opportunities
- • ☐ Sponsor local events
- • ☐ Partner with other local businesses
- • ☐ Join local business associations
- • ☐ Guest post on local blogs
- • ☐ Collaborate with local influencers
Community Involvement
- • ☐ Participate in community events
- • ☐ Support local charities
- • ☐ Host local workshops/seminars
- • ☐ Get featured in local news
- • ☐ Create local resource pages
Technical Local SEO
Website Performance
- • ☐ Ensure mobile-friendly design (responsive)
- • ☐ Optimize page loading speed (under 3 seconds)
- • ☐ Install SSL certificate (HTTPS)
- • ☐ Create XML sitemap
- • ☐ Set up Google Search Console
- • ☐ Install Google Analytics
- • ☐ Fix broken links and 404 errors
Local Schema Markup
- • ☐ Add LocalBusiness schema
- • ☐ Include NAP in schema markup
- • ☐ Add business hours schema
- • ☐ Include price range information
- • ☐ Add review schema markup
- • ☐ Test schema with Google's Rich Results Tool
Content Marketing for Local SEO
Local Content Ideas
- • ☐ Write about local events and news
- • ☐ Create location-specific service pages
- • ☐ Feature local customer success stories
- • ☐ Write guides for local area
- • ☐ Create "Best of [City]" content
- • ☐ Share local industry insights
- • ☐ Highlight local team members
Monitoring and Analytics
Track These Metrics
- • ☐ Local search rankings
- • ☐ Google Business Profile views
- • ☐ Website traffic from local searches
- • ☐ Phone calls from Google
- • ☐ Direction requests
- • ☐ Review quantity and ratings
Monthly Tasks
- • ☐ Review analytics reports
- • ☐ Update business information
- • ☐ Check for new review opportunities
- • ☐ Audit local citations
- • ☐ Update Google Business posts
- • ☐ Monitor competitor activities
Free Local SEO Checklist PDF
Download our comprehensive local SEO checklist PDF to keep track of your progress and ensure you don't miss any important optimization steps.
What's Included:
- • Complete 50-point local SEO checklist
- • Google Business Profile optimization guide
- • Local citation tracking sheet
- • Monthly SEO task calendar
- • Local keyword research template
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